When people build book websites, they often have giveaways to collect names of people interested in their books, as I have done here . The idea is an easy exchange: “You give me your email address for my list, and I’ll give you something of value, usually something associated with the book.” Perhaps the email addresses will be used as a way to send blog posts to subscribers. Here are some resources that might help.
I tried to submit my book to my Stanford alumni magazine and discovered they wanted the book and my press kit. Press kit? Here are articles I’m using to put one together:
Now that I have a stack of books to sign and give to my endorsers and beta readers, I wondered where to sign. Here’s an article that may help:
Here is my summary of the launch activities I conducted up to the moment of book launch.