By

Kathryn Britton
Golden Rule Way
Since I launched my book, I have heard from numerous people who make their money helping others market books. How do I figure out which services will feel valuable and which will leave me feeling burned?  Even more, what can I learn that will make my own book marketing follow the golden rule, that is,...
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Laundry as a metaphor for marketing activities
Now that my book is launched, I’ve been asking myself what book marketing activities I can pursue to bring attention to my book.  Some options make me feel very uncomfortable.  Does the discomfort come from doing something unfamiliar, or does it show that particular book marketing activity is a bad match for me?  How do...
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Press Kit Purpose
What Comes After the Book Launch? As the excitement of the launch dies down, what do you do to attract the attention of your ideal readers?  How do you show up on their book-buying radar screens? While thinking about these questions to market Sit Write Share, I flipped through the latest Stanford Magazine and found...
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Making it harder: Sisyphus rock
Last night, I asked someone who really wants to write but hasn’t been getting it done, “Are you making writing harder than it needs to be?” She thought that summed up her situation, so we spent our time together exploring ways that she could make it easier. Writing can be liberating and exhilarating, but not...
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Scientific sibling of The Artist's Way
Should I Ask for a Kirkus Review? As mentioned in Share Experiment 15, it is possible to purchase a Kirkus review of a book.  Even though it’s a purchased review, Kirkus retains credibility because they don’t guarantee a positive review. What did I have to gain?  Libraries and bookstores often use Kirkus reviews to decide...
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Launch steps
The week after Sit Write Share launched, I wrote this description of book launch activities. My goal was to involve my network to reach readers. Here’s how I invited and supported my book launch partners, the tools I used, and the materials I created. If you are contemplating a book lauch, perhaps some of these...
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Best seller with Stephen King
To all the people who made suggestions, gave me feedback, let me use their stories, wrote endorsements, emailed their friends, and posted on social media, thank you for helping me achieve a wonderful book launch. Sit Write Share came about because one of my clients kept urging me to turn the three-word instruction I gave...
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Launch Day
Here are the top questions I’ve received about buying, giving, and using Sit Write Share.  Today is April 28, 2022, launch day for the book.  But these questions will still be meaningful long after the book is launched. Q: I don’t have a Kindle device so how can I read the Kindle version of the...
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Looking at a screen together
Feedback is good early, middle and late in a writing project, but the kind of feedback you need changes as you go. Who do you ask?  How do you tell them where you want them to put their attention? Who could provide feedback? Getting feedback as you write can seem incredibly scary.  Will they hate...
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Story seeds are like plant seedlings
Just a few minutes ago, members of a writers’ workshop strongly agreed that having a repeatable structure makes it easier to add new parts to a book.  That stimulated me to use my own structure to create a new experiment out of the story in Write Whatever is On Your Mind. Repeatable structures as described...
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