Launch Activities
Positive reverberation
Do you want to help a friend launch a book and reach a target audience?  Or are you the author and you want to help your friends help you launch a book?    My friend Sherri Fisher, author of The Effort Myth, suggested that we create a positive echo chamber for each other’s publications. She...
Read More
Laundry as a metaphor for marketing activities
Now that my book is launched, I’ve been asking myself what book marketing activities I can pursue to bring attention to my book.  Some options make me feel very uncomfortable.  Does the discomfort come from doing something unfamiliar, or does it show that particular book marketing activity is a bad match for me?  How do...
Read More
Press Kit Purpose
What Comes After the Book Launch? As the excitement of the launch dies down, what do you do to attract the attention of your ideal readers?  How do you show up on their book-buying radar screens? While thinking about these questions to market Sit Write Share, I flipped through the latest Stanford Magazine and found...
Read More
Launch steps
The week after Sit Write Share launched, I wrote this description of book launch activities. My goal was to involve my network to reach readers. Here’s how I invited and supported my book launch partners, the tools I used, and the materials I created. If you are contemplating a book lauch, perhaps some of these...
Read More
Best seller with Stephen King
To all the people who made suggestions, gave me feedback, let me use their stories, wrote endorsements, emailed their friends, and posted on social media, thank you for helping me achieve a wonderful book launch. Sit Write Share came about because one of my clients kept urging me to turn the three-word instruction I gave...
Read More
Launch Day
Here are the top questions I’ve received about buying, giving, and using Sit Write Share.  Today is April 28, 2022, launch day for the book.  But these questions will still be meaningful long after the book is launched. Q: I don’t have a Kindle device so how can I read the Kindle version of the...
Read More