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Golden Rule Way
Since I launched my book, I have heard from numerous people who make their money helping others market books. How do I figure out which services will feel valuable and which will leave me feeling burned?  Even more, what can I learn that will make my own book marketing follow...
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Laundry as a metaphor for marketing activities
Now that my book is launched, I’ve been asking myself what book marketing activities I can pursue to bring attention to my book.  Some options make me feel very uncomfortable.  Does the discomfort come from doing something unfamiliar, or does it show that particular book marketing activity is a bad...
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Press Kit Purpose
What Comes After the Book Launch? As the excitement of the launch dies down, what do you do to attract the attention of your ideal readers?  How do you show up on their book-buying radar screens? While thinking about these questions to market Sit Write Share, I flipped through the...
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Making it harder: Sisyphus rock
Last night, I asked someone who really wants to write but hasn’t been getting it done, “Are you making writing harder than it needs to be?” She thought that summed up her situation, so we spent our time together exploring ways that she could make it easier. Writing can be...
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Scientific sibling of The Artist's Way
Should I Ask for a Kirkus Review? As mentioned in Share Experiment 15, it is possible to purchase a Kirkus review of a book.  Even though it’s a purchased review, Kirkus retains credibility because they don’t guarantee a positive review. What did I have to gain?  Libraries and bookstores often...
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Launch steps
The week after Sit Write Share launched, I wrote this description of book launch activities. My goal was to involve my network to reach readers. Here’s how I invited and supported my book launch partners, the tools I used, and the materials I created. If you are contemplating a book...
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Best seller with Stephen King
To all the people who made suggestions, gave me feedback, let me use their stories, wrote endorsements, emailed their friends, and posted on social media, thank you for helping me achieve a wonderful book launch. Sit Write Share came about because one of my clients kept urging me to turn...
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Launch Day
Here are the top questions I’ve received about buying, giving, and using Sit Write Share.  Today is April 28, 2022, launch day for the book.  But these questions will still be meaningful long after the book is launched. Q: I don’t have a Kindle device so how can I read...
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Looking at a screen together
Feedback is good early, middle and late in a writing project, but the kind of feedback you need changes as you go. Who do you ask?  How do you invite them to give you the feedback you need?  They will probably appreciate you telling them where you want them to...
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